Teleseminars in B2B

Hey gang,

Sales and marketing teams produce programs and promotions to get the sales messages out to prospected buyers. This is still a requirement even in today's economy.

Face to face seminars and sales meetings in convention centers and hotels were the normal sales event that made this happen. Now companies are using the phone (teleseminars) and internet (webinars) to get the sales messages out in the business-to-business (B2B) market. This is not something new to the sales and marketing teams. But these programs have become more economical as these events can be recorded and used over and over again to the company's advantage.

Teleseminars, or teleconferences, are events that are broadcast over voice bridge lines and accessed by a telephone. It is reached through the bridge line where many participants from all locations dial in and provide an access code in order to hear the conference or seminar live. It is generally recorded and available for dial-in access to hear the seminar at a later time for those participants not able to attend the live session.

Teleseminars are often used to get the sales messages out to a larger audience versus in person; face to face to one group, or hosting a seminar event in one location. This makes it available for persons not in the location the seminar is being presented. This also provides flexibility to the presenter as they can produce the seminar from their desk and have the seminar recorded. These recordings can become saleable items or provided as giveaways at company sales events.

They can last from 30 minutes to several hours long. The format can be question and answer type seminars with two or more speakers involved, or 1 speaker going through a session on a particular product or subject that interests the audience.

They are educational and provide “how-to” sessions with small to large audiences local or worldwide.

They're useful to organizations that seek to outgrow their competition through seminars but cannot afford to go to different locations each week conducting these.

They're useful for professional training and skill building sessions that may take several days to weeks of classes. You can train many people located throughout the world with week long training sessions. This can be internal training events as well.

Teleseminars are more faster, cheaper, and will reach many more audiences in just one session. It is a lot more effective than getting a group of people in a room, expect them to sit still, and listen to a speaker like at a seminar event in an office or business center.

For your next sales event, think about using the phone and do a teleseminar. This is a marketing event that you can use over and over again, time after time.

There you go. Tell us what you do in conducting your own teleseminars. Your comments are welcomed.