Profits in Partnering in B2B

Hey gang,

Lets talk about making more sales and generating revenue with partners.

There are huge advantages to using partners in your business, especially in today's economy. The typical business to business (B2B) solution selling methods and techniques that were used in the past do not work as they once did. Budgets are tight, sales cycles are longer, and the business buyer is reluctant to bring in new products or services that are presented by a single vendor.

Your traditional decision maker has lost a lot of their purchasing power. This means you will have to change your sales and lead generation methods to make the deals. How do you do that?

Build your partner base with more qualified sales generating activities and use these partners to help promote your products, services, and brands. The trend in this economy is referrals and referral based marketing that will get you in front of the business buyers who are in the position to purchase.

Strategic alliances are quickly becoming a valuable feature of the corporate landscape. By creating partnerships, your company can quickly gain product development capabilities and marketing expertise without a tremendous amount of effort or cost.

Partners who use and rely on your products and services to enhance and grow their own business will become an extension to your sales and brand awareness. Make your partners happy and they will build and grow your business rapidly as they build their own sales and revenue streams.

Successful use of partners will also help your company grow and generate revenue in places and territories you currently are not engaged or have a presence in.

Look into creating valued partners and watch them help grow your business as well as theirs. Click here to get my e-book on the tips and steps to Profits in Partnering in B2B .

Let me know what you think. Your comments are welcomed.