5 Varieties of Sales Collateral

Sales and Marketers,

Sales Collateral materials will continue to be needed and required in the business to business (B2B) industry market even in today's economy.

Here are 5 Varieties of Sales Collateral materials, to name a few:

1. Brochures. Should communicate the unique selling proposition and explain the benefits of the core product and solution offerings.

2. Data Sheets. Along with brochures, can match company and products together to provide details on the core offerings.

3. Technology Buyers Guide. This is a small magazine-like brochure to help educate the buyer on what they need to know to evaluate the system, product, or service offerings for a more influenced buying decision. Some of these are known as “Fudd Busters” designed to eliminate competitor's competition materials they have passed to the prospect about your client.

4. Sales kits. PowerPoint presentations, Brochures, Handouts, “Fudd Busters”, Proposals, Contracts, Statement of Work documents, etc.

5. New Client Welcome kit. Used after a sale to thank the buyer, provide additional information like service and support contacts, suppliers, offers to encourage referrals, fill out satisfaction surveys, etc.

These are just a few. As the economy continues to improve and businesses begin their marketing and sales campaigns, more and more of these materials will be required and used. These are your Sales collateral materials that some if not most businesses cannot afford to be without. Especially in the business to business (B2B) market.

What do you think? Let me know. Comments are welcomed.