Hey gang!
Newsletters are used in business to business (B2B) to provide to the subscriber and recipients information sharing on the company, their products, their offerings, their promotions, and other information that sparks interest in the readers to anticipate the next issue.
Newsletters are distributed in print form through the mail or electronically via email in a monthly, bi-monthly, or weekly format.
With today's economy, copywriters are needed for these newsletters, mainly because the company does not have the workforce or time to create and distribute them on a scheduled basis. It is more easy for them to pass this responsibility over to a dedicated copywriter.
Using a newsletter as a marketing vehicle is a great tool for many businesses. However, an effective newsletter design is not just a big ad for the business. It should include information of interest and value to the recipient, whether or not they buy the company's products or services.
Tip #1: A good newsletter has the content that meets the needs and expectations of the reader.
Tip #2: A good newsletter design creates interest and maintains readability through consistency, conservation, and contrast.
Have a consistent look and design to the newsletter. Be conservative by using boxes, clip art, and photos sparingly per page. Build contrast using bold typeface fonts, white space to counteract dense text, and enlarge a single piece of clip art to make a statement.
Tip #3: Make sure the newsletter contains the company contact information, the logo, who to call to find out more, and when the next newsletter is scheduled to be distributed.
There you go. This is what a newsletter is. Come on back and I will provide some steps on writing effective B2B newsletters. Stay tuned.
Leave me a comment and let me know what you think.
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