Hey Gang,
As promised, here are 4 more steps to doing successful Viral Marketing in business to business (B2B)
1. Make Sequels, but sparingly. When the video gets people's attention, act and give them more immediately. Make sequels and make them more exciting; a behind the scenes look, a secretary using the product as precise as an expert, a blog about the process, etc. But do so sparingly. Do not make sequel after sequel. This may tire the audience and drive them away.
2. Allow sharing, downloading, and embedding. Sharing is what viral marketing is about. Everything to make that easier is going to improve the campaign. Download the content in a usable format (MPG, JPG, etc.), let users embed the content in their sites, keep bandwidth at a minimum, provide a link to the content, publish it to YouTube and other social networks, and allow people to bookmark it.
3. Connect with the Audience. Provide comment fields on the website for viewers to respond after seeing the video. They are excited and ready to talk. Let them. The best viral marketing campaign creates a strong emotion. Even in business.
4. Never restrict access. Viral marketing is about the campaign getting a life of its own, spreading like a virus. In order to become “viral”, it needs to be free. Do not provide secured materials on the video that require viewers to login, register, become partners, require special software, enter codes to “unlock”, or go through many tabs to get to the right link, etc. It is never about exclusivity, it is getting it out there for everyone, every business to see.
Put these four(4) steps together with the three(3) steps I provided in my previous Blog, and you have 7 Steps to a highly Effective and Successful Viral Marketing campaign in Business to Business (B2B) as well as Business to Consumer (B2C).
Let me know what you think. Comments are welcomed.
Sunday, November 29, 2009
Saturday, November 21, 2009
Successful B2B Viral Marketing Steps
Hey Gang:
Here are a few Steps to Successful Viral Marketing in Business to Business (B2B):
1. Make the Viewers excited. The video should create a strong emotion, draw an opinion, express an idea, and get their blood pumping with excitement.
2. Do something unexpected. Forget about promoting the product as being great, everybody does that. If the campaign is to be noticed, then make it the most effective viral advertisement ever by being unique and different. For example: to promote BlueTooth, show a guy jumping out a plane and talking on his Bluetooth cell phone ear clip, as opposed to just standing on the street talking on his cell.
3. Make advertising that sizzles. Clients think that viral marketing is advertisements that people share. Wrong. They do not need a celebrity showing off the product and how good it is. That helps. But viral marketing is all about a good story. When an auto maker produced a viral video on their cars, they put out a story of excitement and how good the driver felt driving. Any car model they made fit that story.
There you go. Come on back and get more of these steps to successful Viral Marketing in my next blog.
Let me know what you think about these. Comments are welcomed.
Here are a few Steps to Successful Viral Marketing in Business to Business (B2B):
1. Make the Viewers excited. The video should create a strong emotion, draw an opinion, express an idea, and get their blood pumping with excitement.
2. Do something unexpected. Forget about promoting the product as being great, everybody does that. If the campaign is to be noticed, then make it the most effective viral advertisement ever by being unique and different. For example: to promote BlueTooth, show a guy jumping out a plane and talking on his Bluetooth cell phone ear clip, as opposed to just standing on the street talking on his cell.
3. Make advertising that sizzles. Clients think that viral marketing is advertisements that people share. Wrong. They do not need a celebrity showing off the product and how good it is. That helps. But viral marketing is all about a good story. When an auto maker produced a viral video on their cars, they put out a story of excitement and how good the driver felt driving. Any car model they made fit that story.
There you go. Come on back and get more of these steps to successful Viral Marketing in my next blog.
Let me know what you think about these. Comments are welcomed.
Saturday, November 14, 2009
Using Newsletters in B2B
Hey gang!
Newsletters are used in business to business (B2B) to provide to the subscriber and recipients information sharing on the company, their products, their offerings, their promotions, and other information that sparks interest in the readers to anticipate the next issue.
Newsletters are distributed in print form through the mail or electronically via email in a monthly, bi-monthly, or weekly format.
With today's economy, copywriters are needed for these newsletters, mainly because the company does not have the workforce or time to create and distribute them on a scheduled basis. It is more easy for them to pass this responsibility over to a dedicated copywriter.
Using a newsletter as a marketing vehicle is a great tool for many businesses. However, an effective newsletter design is not just a big ad for the business. It should include information of interest and value to the recipient, whether or not they buy the company's products or services.
Tip #1: A good newsletter has the content that meets the needs and expectations of the reader.
Tip #2: A good newsletter design creates interest and maintains readability through consistency, conservation, and contrast.
Have a consistent look and design to the newsletter. Be conservative by using boxes, clip art, and photos sparingly per page. Build contrast using bold typeface fonts, white space to counteract dense text, and enlarge a single piece of clip art to make a statement.
Tip #3: Make sure the newsletter contains the company contact information, the logo, who to call to find out more, and when the next newsletter is scheduled to be distributed.
There you go. This is what a newsletter is. Come on back and I will provide some steps on writing effective B2B newsletters. Stay tuned.
Leave me a comment and let me know what you think.
Newsletters are used in business to business (B2B) to provide to the subscriber and recipients information sharing on the company, their products, their offerings, their promotions, and other information that sparks interest in the readers to anticipate the next issue.
Newsletters are distributed in print form through the mail or electronically via email in a monthly, bi-monthly, or weekly format.
With today's economy, copywriters are needed for these newsletters, mainly because the company does not have the workforce or time to create and distribute them on a scheduled basis. It is more easy for them to pass this responsibility over to a dedicated copywriter.
Using a newsletter as a marketing vehicle is a great tool for many businesses. However, an effective newsletter design is not just a big ad for the business. It should include information of interest and value to the recipient, whether or not they buy the company's products or services.
Tip #1: A good newsletter has the content that meets the needs and expectations of the reader.
Tip #2: A good newsletter design creates interest and maintains readability through consistency, conservation, and contrast.
Have a consistent look and design to the newsletter. Be conservative by using boxes, clip art, and photos sparingly per page. Build contrast using bold typeface fonts, white space to counteract dense text, and enlarge a single piece of clip art to make a statement.
Tip #3: Make sure the newsletter contains the company contact information, the logo, who to call to find out more, and when the next newsletter is scheduled to be distributed.
There you go. This is what a newsletter is. Come on back and I will provide some steps on writing effective B2B newsletters. Stay tuned.
Leave me a comment and let me know what you think.
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