Hello business owners:
Here are 10 Tips for Writing Direct Mail pieces in Business to Business (B2B) that will increase your response rates:
1. Change the Envelope. Readers do not want to see the same old envelope that is sent out repeatedly. They know it's coming, what it looks like, and it's going directly in the trash. Ask your copywriter to change the paper, color or size of the envelope.
2. Use teaser copy on the envelope. Make the teaser a shocking fact or something so enticing that the recipient wants to open the envelope to learn more. “Stop Hackers on Your Network Using these 3 Steps. Open to Read How”
3. Add a “reply by” date. Adding a “reply by” date adds urgency to the direct mail piece. It makes the prospects respond to the offer quickly.
4. Try a lift letter. A lift letter is an extra letter tucked into the main offer. A lift letter gives you one more chance to sell your products or services. For example, “A Note from the Publisher” lift letter urging the recipients to renew their subscriptions.
5. Highlight the Benefits. Show how the product or service is going to make life easier or better for your clients and prospects.
You'll have to come back to my Blog in a day or so for the other 5 tips.
See you then. Comments are welcomed.
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