SEO in Business to Business (B2B)

Search Engine Optimization (SEO) in Business to Business is needed more and more as companies want their name, their products, and company web site to be found whenever an internet search is done using search engines such as Google or Yahoo.

Keywords, phrases, and name recognition embedded in the company web site content, found by search engines, make up the building of SEO projects. This is quickly becoming an industry in and of itself and marketers as well as copywriters can make a career earning 6 figures or more for this niche specialty.

Copywriters write web site content and embed keywords in the company web pages that show up in search engines. This allows the web site to be listed towards the top of the search list when the search engine is tasked to look for a particular word or phrase.

A successful search engine optimization campaign will contain:

• Content, which is what drives the users to the website.

• Simple Site Design, which makes it easy for them to find the content.

• Well written Meta tags, which written with compelling keyword phrases and content will make the users click to the site from the search engine results.

Here are 5 Mistakes to avoid in Website Optimization:

1. Lack of targeted keywords. If a user goes to the search engine and types in a keyword or phrase, and these are not on the website copy, they will not find you.

2. Poorly written content. Content badly written, never updated, or not relevant, makes the site not search engine or user friendly. Users will quit going to the site.

3. Black Hat SEO techniques. Black Hat includes techniques that are unethical and frowned upon by search engine spiders, the text based computing process that travels the internet looking for a match to the search. Keyword stuffing, doorway pages, invisible text, etc. do raise the sites' search ranking, but search engine spiders recognize this as “Black Hat” and the search engine can ban the website.

4. Meta Tags not used or used improperly. These include title, keywords, and description tags. Make sure to include these on every site page and tab.

5. Poorly designed site. This includes lack of clear navigation, bad page frames, and large load-intensive graphics that will block search engine spiders from the site. If a user can't find what they want quickly on the site, they will move on.

A website can always be improved to increase traffic to the site, provide better customer satisfaction, and produce a higher search engine ranking.

There are many more items to discuss in this topic including the steps to creating a successful well optimized website using SEO. Check my blog soon for some of these steps.

Let me know what you think. Your comments are welcomed.