Hey Gang:
Here are a few Steps to Successful Viral Marketing in Business to Business (B2B):
1. Make the Viewers excited. The video should create a strong emotion, draw an opinion, express an idea, and get their blood pumping with excitement.
2. Do something unexpected. Forget about promoting the product as being great, everybody does that. If the campaign is to be noticed, then make it the most effective viral advertisement ever by being unique and different. For example: to promote BlueTooth, show a guy jumping out a plane and talking on his Bluetooth cell phone ear clip, as opposed to just standing on the street talking on his cell.
3. Make advertising that sizzles. Clients think that viral marketing is advertisements that people share. Wrong. They do not need a celebrity showing off the product and how good it is. That helps. But viral marketing is all about a good story. When an auto maker produced a viral video on their cars, they put out a story of excitement and how good the driver felt driving. Any car model they made fit that story.
There you go. Come on back and get more of these steps to successful Viral Marketing in my next blog.
Let me know what you think about these. Comments are welcomed.
No comments:
Post a Comment