Viral Marketing

Viral Marketing and viral advertising refers to marketing techniques that use social networks to produce company products and brand awareness, product sales activities, and other marketing methods though viral replicating processes. It is “word of mouth” advertising via the internet; email, websites, YouTube, etc. It facilitates and encourages people to pass along a marketing message voluntarily.

Viral promotions may take the form of video clips, flash games, ebooks, brandable software, images, and even text messaging and other forms of getting the message out.

Video, audio, written, and email marketing are the most common forms of viral marketing. If a client can create something of real value and spread the word within the industry, there is a very good chance the rest of the marketing will be done for them.

Viral Marketing is often chosen as a way to promote a company, product, or web site because it is easy compared to direct mail or search engine marketing. It also cost less than direct marketing or pay per click marketing.

Instead of spending large amounts of money on newspaper ads, TV commercials, or banner ads, clients could spend next to nothing creating a viral marketing campaign, and let the business world do the work and advertising for them.

Some Viral Marketing web sites and services reach over 40,000,000 people in key markets and over 2,000,000,000 unique viewers per day. [Source:The 7thChamber.com]