Saturday, July 24, 2010

Steps to Writing Successful Revenue Generating E-Zines

Hey gang,

E-zines are electronic magazines delivered by email. They provide subscribers interesting information while allowing the company to promote and sell their product(s).

Copywriters are needed to write e-zines, in some cases on a continued basis. Making a company's e-zine successful will keep you working for a long time. Companies do not have the staff, and possible expertise, to keep an active e-zine published and distributed.

Companies publishing an e-zine strengthens their status as experts in their market and potentially converting their readers to customers.

E-zines are distributed frequently to a subscriber's email In-Box monthly, bi-monthly, or weekly depending on the circulation.

E-zines are similar to magazines containing pictures, articles, graphics, how-to guides, and other interests the readers want and expect.

Copywriters charge $750 - $1000 per page to write and create e-zines.

Here are some steps to writing successful Revenue Generating E-zines:

1. Write articles. Articles will help to connect with readers, share their knowledge, and promote businesses. E-zines should be filled with articles that interest the target audience and subscribers. Provide enough information to want the reader to go looking for more. Add a hot link to the web site that will give them that.


2. Include testimonials for products or services. Testimonials from satisfied customers and experts in the field will add confidence and credibility to a product or service. This will provide a “voice of the customer”, not the company to the readers.


3. Offer “free” items as a bonus. A new how-to book or other promotional item; logo coffee mug, tee-shirt, DVD,etc., to a new subscriber or existing reader will keep them accepting the e-zine, eventually converting them into buyers.

There you go. Stay tuned for more steps on writing e-zines. Leave a comment and let me know if you think these will work in your business. I would like to hear from you. Thanks. Frank