B2B Marketing with Email

E-mail marketing is the online equivalent of old-fashioned direct mail: unsolicited sales letters sent to prospects in the hopes to convince them to buy the product.

It is the same for Business to Consumer (B2C), Consumer to Consumer (C2C), and Social Networking.

Companies use e-mail to generate sales leads, invite participants to a webcast or tele-seminar, to a company event, or drive people to their web sites.

E-mail is flexible and used to meet all kinds of marketing challenges. For example:

• Get a prospect to request a White Paper.

• Download software. Announce upgrades and software service patches.

• Ask for the sale of a time based product test period, like a “Try and Buy”.

• Cross sell products. Up sell higher priced products.

• Generate sign-ups for a conference. Invites to a special event like a users group.

• Participation in a survey. Garner customer testimonials, etc.
  

E-mail copywriting demands grabbing people's attention quickly, and then moving immediately to the offer. The recipient's In-Box is jammed and full of spam, so they are rapidly going through their e-mails. If the E-mail wastes time with lots of words, it is deleted and sent to the trash folder.

The 20 second rule comes to mind. If you do not grab their attention in 20 seconds, you lost them. And that may be for good.

For more on B2B Marketing please keep reading my Blog.

Comments are welcomed.

Here are 5 tips to B2B Marketing

Hello Business owners,

Here are the 5 tips to B2B marketing that will really make your business stand out.

• Presentation materials must be clear and precise. Sales presentations, handouts, and notes should be clear enough that the buyers can make sense of them even when they are not there; the sales meeting or presentation.

• Features and Benefits. If aimed towards buyers who use spec sheets or standard checklists, include them in the collateral showing advantages of the product while being honest about what it can do. Some buyers like features as much as benefits.

• Technical Specs. Technical products must have a data sheet of specifications in a clear, precise, and accurate representation that is easily understood by the buyer.

• A Defined Ordering process. Make it Easy. Remove all obstacles to the buyer using the client's ordering process. If the buyer prefers to order everything online or over the phone, and not meet with a sales person, then provide that step in the collateral materials.

• Listen to the Audience and Let them Buy. Do Not always try to sell to them. Try instead to take care of their pain, relieve their stress, make their day! They will come back and be a loyal customer.

Any Comments you would like to add, your thoughts and ideas are welcomed

Welcome to my B2B Blog

Hello.

I am posting a Business to business (B2B) blog. More content to come. Please stay tuned.